Director of Product Sustainability, Walmart
Webinar: Training and Incentivizing Merchants to Purchase Sustainable Products
As a Director of Product Sustainability for Walmart Stores Inc., Rob Kaplan drives product and supply chain innovation by integrating sustainability and business strategy. He leads sustainability strategy and implementation for the Consumables and Health & Wellness businesses, including categories such as personal care, household chemicals, and over-the-counter. In addition, he is responsible for customer engagement, packaging, and The Closed Loop Fund. Rob previously led cross-functional efforts to eliminate 20 million metric tons of greenhouse gas from the supply chain. Prior to joining Walmart, Rob helped lead corporate responsibility and brand strategy for Brown-Forman Corporation, producer and marketer of spirits brands such as Jack Daniel’s. He developed marketing strategies to engage consumers, improve social and environmental performance, and advance business objectives. Rob received his MBA from the Haas School where he studied marketing, corporate responsibility, and social entrepreneurship. Prior to graduate school, Rob was State Communications Director for Fight Crime: Invest in Kids California and a political consultant for M&R Strategic Services in Washington, DC. Rob received his undergraduate degree in political communication from the George Washington University where he learned that perception is reality.