UPPAbaby is an innovative American company with one mission: to make high-quality juvenile gear that fit the needs of your new life as a parent, while appealing to the sense of style you’ve always had. To do this successfully, UPPAbaby draws on three decades of experience in the juvenile industry and on our founders’ own inspirations as parents of three children. We look for ways to make our strollers and baby products lighter, savvier, easier-to-use, even fun. We even challenge the homogenous look of most baby products, by creating sleek designs and more sophisticated, modern fashions. Founded in 2006, UPPAbaby is headquartered in Massachusetts with products available worldwide.