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Green Good Housekeeping Seal of Approval

Tool Category Website Owner/Sponsor Entity Type Product Categories
Standards, Certifications & Labels


Hearst Communications, Inc.


Cleaning & Janitorial Products; Food & Beverage; Health & Beauty, Cosmetics, Pharmacy; Paints & Coatings

The Green Good Housekeeping Seal is a multi-attribute consumer-focused certification program. It was developed to help consumers choose safer products and live a greener lifestyle, and to encourage manufacturers to incorporate more green practices into their production and distribution. The Green Good Housekeeping Seal requires products to first earn the Good Housekeeping seal for performance and then meet additional environmental requirements.

What Is Evaluated?

Focus Impacts
  • Chemicals
  • Materials
  • Products
  • Companies
    • Ecological health
    • Human health
    • Social responsibility
    • Materials efficiency
    • Energy use


To qualify for the Green Good Housekeeping Seal a product must first earn the Good Housekeeping Seal of Approval which is based on product performance and confers a 2-year limited warranty on products. The Good Housekeeping Research Institute will then evaluate a product for its environmental impact as well as the overall company environmental and social performance. Each product category evaluated under the Green Good Housekeeping Seal of Approval identifies a list of harmful ingredients and ozone depleting compounds that are excluded above a certain threshold. The product is awarded a certain number of points for its environmental attributes. Out of a total of 100, products must score at least 65 points to be considered for the Green Good Housekeeping Seal. 


Manufacturers must provide MSDSs, lab testing results, proof of reduction in energy use, water use and waste produced, and proof of sources of materials used including a packaging review. For more information about the review criteria for different product categories, see:


In order to receive the Green Good Housekeeping Seal of Approval, companies are required to pay for advertising in the Good Housekeeping magazine. There are no separate testing fees.

Examples of Retailers That Use It

JC Penney, Target

For More Information

Sara Rad: 212-649-2550 or srad@hearst.com

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